Visit Chamber of Commerce Websites to Get a Free Mailing List to Advertise Your Product Or Service

Ever decided you want to market a product or service but really just did not know how. One could decide to market on the internet and build your own website, not a bad idea but could take a while to put one together. Then there is the traditional method of sending out full color postcards to all the local businesses and residences in your area. Which ever way you decide you want to go, reaching out to the local businesses is key to grabbing the most exposure for your services. The following will outline the best way of obtaining that mailing list for only the elite businesses in your area by using your local chamber of commerce website.

Every city, big or small, has some sort of digitized address, email, phone and fax list on their website. In the years that I have been marketing businesses and services, this has been one of the most tried and true ways of getting the word out. In only a few hours, one can obtain thousands of addresses, website URL’s, contact email, phone #’s and fax #’s to get you started. There’s no need to pay for anything. In addition, these websites offer the information to the public absolutely free.

The best way I found to organize a list off the chamber sites with a spreadsheet. Devise columns and label them by business, address, phone, fax, email and website address and start getting them typed up. Most chamber of commerce websites can allow you to export info into an excel spreadsheet will make it a huge time saver. In turn, making it possible to get an advertisement put together and sent out within 24 hours.

As you can see, getting a mailing list is easy and fast using the local chamber of commerce website. You will have the good information in your hands and you would not have to worry about large numbers of bad addresses by using those bulk address list that costs thousands of dollars to obtain. And by reaching out to a business, you will not only reach one person, but more office staff and other employees will probably get a hold of your promotions. Therefore, making a huge money making impact on your sales numbers.

Advertising Your Product/Website: 5 Essential Tips

Have you ever been to a website that had at least 5 different fonts or a back ground color that made the font extremely difficult to read? (i.e. white back ground with yellow font)
This kind of website is a disaster–the type of website that will immediately send a message to your customers that says, “Our company/organization is not professional enough to have a decent website”. The underlying message is, “Our company does not care that much about your business”.

This is the last message you want to send as a business owner, so look over these tips to make sure you are incorporating the basics of professional design.

1. Create a professional feel for your advertisement/website.

What does this mean? It means having one consistent font that is easy to read. It means labeling your links clearly so that others can easily navigate your site. It means having a consistent theme to all of your pages so that your ad/site has a unique style and feel–one that is not cluttered by unreadable fonts!

It means balancing images, text, and empty space; too many pictures or too much text makes your ad/website look a lot less appealing; remember that it is GOOD to have some empty or white space.

Don’t forget the basics: grammar, punctuation, and spelling–nothing will make you look more unprofessional faster than poor written communication! Get your work proof read by a professional.

2. Organize your information concisely.

Most people searching the internet want to find what they need quickly; they don’t want to spend hours and hours reading through long paragraphs on your website to find what they are looking for. Use bullet points or break up your information into small paragraphs. Use bold text to emphasize the really important ideas or products. If someone only spent a few minutes on your website, they should be able to read the bold text and have a basic idea of what it’s about.

Have others look at your website/advertisement and ask what their first impression is without reading any of it; you may be surprised to find that people are overwhelmed by too many words and not enough white space. Stick to the basics and present your information in a way that anyone could easily understand. This leads to the next tip:

3. Communicate your information at the 5th grade level.

Yes, it’s true. Even on the internet we still need to keep things as simple as possible. Avoid big words or fancy language–even if your ad/website is catered to an educated audience. Most people just want the basics about your business or product–if they want more information, have them contact you via email or phone.

4. Use a Professional Color Scheme.

Dark backgrounds with light text tend to look the most professional. If you have to use a white background, use a dark font that is easy to read like Navy or Black. Red may not be dark enough unless it is a darker shade. If you are trying to incorporate a color theme to your advertisement/website, try using as few colors as possible (i.e. 2-3). If you design a business logo yourself, incorporate the above tips. If your logo is on a business card make sure that your name and contact information are the biggest and boldest thing on the card.

5. Always ask others to give you feedback about the usability of your website.

Find out how to create a survey that you can post on your site to gather this information. Yahoo sitebuilder makes it very easy to incorporate forms and gather information. You may want to consider switching to this program if your sitebuilding software is not user friendly.

Above all, remember this: Your advertisement/website sends a direct message to your customers about how professional you are, so spend the time to make your work the best it can be.

How To Use The Most Powerful Word In Advertising Your Products

Do you know the single word that has been rated the most powerful over the years? Well, I thought you would get it but you didn’t. The word is FREE. The word free can be used as much as many times without people noticing. But you have to know how to use it to add more power to its already natural power.

For instance check out the following phrases:

Yours free

Free trial offer

Free gift

Free to new members

Free report tells how…

Booklet free

Free examination

Ask for free report

Free demonstration

Literature free

Free consultation

Moneymaking facts free

Try it 10 days free

You can still modify these and get something big out of it. As I am writing this, I am thinking of putting up a full paged advert on one of the dailies giving away a high valued product for free.

I know the response would be higher by over 1500% than if I use the same advert to sell the product.

People love free things. I do too especially when it has a high value.

Starting from now on, anytime you see the word free, pause and check out how it has been used. How many times have I used FREE in this article? Wao! I just did a count. Over 18 Times. Is it boring? I don’t think so.

Another word you should use especially when giving out a free report is to say that it is fresh or new. So using the words ‘FRESH’ or ‘NEW’ will add value to your freebie.

Advertising Your Products & Business on TV, Radio & Print is Costly – Do it on the Web For Free

If you have a business or are thinking of starting one, you may be thinking of advertising on television, radio or in print. These forms of advertising can be effective but you have to weigh your potential results with the amount of money you will have to spend. Having had a traditional business before, i.e. retail, pizza shop, karate school, etc. and non-traditional or online businesses I have discovered through experience that paid advertising has its place for particular goals and campaigns. It, thus, can be very beneficial depending on the type of business that you have, but advertising on the web is free and if you know how to do it you can substantially increase your sales and profits. Here are some tips on how to begin advertising and promoting your business all over the internet.

Many corporations spend millions of dollars per year advertising their businesses across the nation and world. With the advent of such social networking sites like YouTube, Facebook, MySpace and Twitter, however, you can now do the same thing as the big boys do and promote your business without having to pay a cent. If you are willing to learn some online social networking skills and familiarize yourself with how to upload videos to such sites as YouTube, Google and Yahoo then you will start to be able to blanket your message all over the web. You also can start to write articles like the one you are reading that provide information and advice relevant to your own field of interest, and you will in exchange be able to drive considerable traffic through a link to your website. So, if you have a business or are thinking of starting one, whether it’s of the traditional variety or an online enterprise, your profits can increase substantially by advertising all over the internet for free.

How Does Branding Help You Advertise Your Product?

Reputation is important in business as it is in life. Think of a few of the great American companies. What is the first thing you think of when you hear tractors? If you are like most Americans it is probably John Deer. What about retail stores? Do the names JC Penny or Sears Roebuck ring any bells? These are examples of branding.

Branding has a dual meaning. First, think of a particular manufacturer of a product. Take band aids for instance. Hah, I got you. Band Aid is actually a brand, not a type of product. We have simply gotten so used to associating these little bandages with the Band Aid brand that we have come to use the terms interchangeably. This is branding at its best.

You can also think of branding like that of marking livestock. When branding, you are putting your mark on something to let the world know it is yours. This is another consideration in branding.

Drug companies are among the best at branding their products. It is extremely common for us to go on using the name brand as a replacement for the generic name long after any patent protection has expired. This brand association then becomes free advertising for the branded product.

There are several things that companies hope for when they introduce a product or service to the market. Here are a few of the things they want to accomplish with branding.

Set themselves apart from competitors
Be consistent in marketing
Establish credibility
Create consumer trust and loyalty
Elicit emotional responses to the brand
Be able to quickly deliver a message using brand association

Though businesses try hard to establish their brand, it is actually the consumers who will have the final word. If a product is so good as to hold a major share of the market for a long period of time, consumers will begin to associate the product or service by that particular brand name no matter what manufacturer they are talking about. These days when we casually mention that we need to make a quick trip to a convenience store, we often say we need to go to a 7Eleven. We might actually go to another store, but our collective conscious associates 7Eleven with convenience store so strongly that we use the words interchangeably.

The way a business can establish this level of branding is either by offering a product that is so superior to the rest that natural market forces make it rise far above the others, or to saturate the market so fully with your brand that it becomes a household name. No one is saying that Starbucks doesn’t make great coffee, but their branding strategy was definitely an example of the latter method.

Once you have successfully branded your company, you become immortal. What do you think would happen if Band Aid ceased to exist tomorrow? Do you think anyone would even notice that they had gone away? Probably not. They are so ingrained in our minds and culture that we will always reach for a “band aid” when we cut ourselves, regardless of whether or not the actual company still exists.

Advertise Your Products On Custom Aerial Billboards

The amount of commercials and ads that consumers are bombarded with nowadays is so large that they have become overwhelming and even irritating. Everywhere you look there’s a poster, a billboard, a banner, a commercial, and so on. As a result, consumers have become rather indifferent to all these marketing messages that surround them. They have found a way to tune out all these somewhat disturbing messages, and pass them by as if they weren’t even there. From the business owners’ point of view, these statistics can’t be too pleasing, as they still need to sell their products or services, and what better way to make consumers aware of their existence than by advertising them? The only problem is that the conventional ways of advertising, such as TV and radio ads, newspaper ads, the Yellow Pages, or even the Internet don’t seem to be so efficient anymore, as people have become so used to their presence that they often ignore them. Under these circumstances, those who need to promote their products or services have to think twice before opting for a way of advertising, if they don’t want to burn their pockets investing in an unsuccessful advertising campaign.

Aerial advertising is an excellent choice when it comes to advertising products and services and helping your business break through the clutter. The custom aerial billboards that are towed by small airplanes will show your message to a lot of people who are all present at all sorts of events, such as concerts, festivals, theme parks, on the beach or even stuck in rush hour traffic. The question still remains whether the consumers and your potential customers will ignore your aerial billboard message, just as they have begun to ignore all the other ways of advertising. Well, surveys have been carried out, and their results are very much in favor of the effectiveness of airplane advertising. It seems that almost ninety percent of the respondents still remembered the airplane thirty minutes after it had passed, and almost eighty percent could remember the product that was being advertised on the custom aerial billboards.

Everything has been thought of, and if you are wondering whether these airplanes fly low enough for people to be able to make out what the banners read, you can rest assured that they do. Airplane advertising is somewhat limited, meaning that there are some flight restrictions and the target locations need to be approved by the Air Traffic Control. But these restrictions are very few, and no job will be taken unless the customer can be totally satisfied.

Another advantage of airplane advertising is that it allows your advertising campaign to be managed locally, regionally, and even nationally. The custom aerial billboards that show your logo, slogan or product can be towed all over the country, allowing you to reach the widest target possible, without having to invest a fortune in your advertising campaign. The custom aerial billboards that the planes will be towing can be painted or computer generated. The painted custom aerial billboards take up to five days to be ready, while the computer generated ones will most likely be created in about ten days.

Aerial Advertising services are available from many companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

Advertising Your Product With Airplane Messages

The best times that you can put a commercial on TV is during the prime-time hours on the nights where everyone is watching television. These are the commercials which will be seen the most and do the most benefit when it comes to helping improve public knowledge about your company and product or service. These are also, however, the most expensive times to purchase these commercial air times. Other television slots may be cheaper and still reach a great deal of people, but you will rapidly begin to lose the number of people that you reach.

The same is true for newspaper print ads or ads on the radio. Sundays and rush-hour are the best times to reach the biggest amount of people but they can be rather expensive. Airing ads at other times can still work but not as well. Of course, you also have to take into consideration the number of people that it will actually reach. Most of us have learned how to successfully ignore all of the advertising that we have constantly broadcast at us, therefore making most advertising nearly useless.

Airplane Messages for Effective Advertising

There is one form of advertising which can be largely successful, however, reaching thousands of people all in an instant and in a manner where they will pay attention to the message you are giving them. Airplane messages are a quick and efficient way to take your message and show it to a large group of people in a manner where they will all stop and take the time to examine what you are saying. Human nature tells us to look up when a plane flies overhead and when that plane is flying a banner behind it, we will usually take the very few seconds we need to read that message. This means that we will absorb the message which is being given to us by plane and remember what it says at a later date.

Airplane Messages for Quick Advertising

Most people will never consider just how advantageous using an airplane for their marketing plans can be. When you are smart about the message that you are going to broadcast along with where and when you are going to fly, you have the ability to show your advertising plan to many thousands of people all at once. Studies have shown that nearly 80% of the people in a crowd where airplane messages were shown remember the product which was being promoted with the banner. These are numbers that you could never get through TV or radio.

One of the biggest benefits of all is that airplane messages are much cheaper than you might expect. Using a plan designed with airplane messages will cost only about 20% of the same plan designed for prime-time television commercials. This will help to open up the doors for a number of other airplane messages or various forms of advertising, which can help a great deal when you are trying to make a strong impression on the public. Making a strong impression will be what, in the end, gains you the profit that you are chasing.

Viral Marketing – How To Get Hundreds Or Even Thousands Of Websites Advertising Your Product!

Viral marketing is a tactic to get your business promoted virally around the Internet fast. It allows your business to experience exponential growth. But many don’t succeed in getting their websites viral. Is viral marketing really a viable solution for most online businesses?

It is – if the right strategy is applied. Firstly, what is viral marketing? My definition of it is many people promoting your offer, either directly or indirectly, and sending tons of traffic to your business!

The most proven way I know to do that is by setting up an affiliate program for your website. If you are selling any kind of product on your website, it will definitely benefit from having an affiliate program.

What is an affiliate program? Well, it allows practically anyone to promote your product and earn a commission from every sale! (or referral) And you get to decide the commission rate and whether you want to pay out 20% to your affiliates or 50%. Generally, physical products have affiliate programs that pay out 20% or less, while digital products these days often have commission rates of 50% and more, because of the low costs associated with creating digital products. Some websites where you can set up an affiliate program easily and affordably are Clickbank (for digital products) and Commission Junction (for physical products).

Once your affiliate program is set up, you have to promote it to get affiliates on board. Concentrate on recruiting an army of affiliates, so that traffic and sales will virtually arrive on autopilot, generating cash for you. It is not easy, not by any means, but it is certainly the quickest way to generate a viral marketing explosion in your business!

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 51-page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

A Promotional Gift Lets You Advertise Your Product and Save Money

One of the new marketing strategies is to use promotional gifts. Studies proved that gifts are the most effective way to let the customer know about the product, use it, and look for new gifts to come.

There are always new ideas and new designs for these gifts. They vary in kinds, shapes, styles, prices, and colours. Some of those are: pens, mugs, coasters, t-shirts, wallets, folders and bags, calendars, mobile phone holders, paperweights, fridge magnets, mouse mats, lights, calculators, key chains, stress toys, watches, computer accessories, and business card holders.

Many of those gifts are expensive. Companies give them to big customers like watches, crystal paperweights, leather wallets and folders, and golden pens when they reach a certain amount of purchases. Others are not expensive like: pens, mugs, calendars, key chains, and many other options. Those can be distributed to employees, family, small customers, and all kinds of people.

Promotional gifts can be personalized, companies can add their name, logo, or the picture of their product. When they choose them, they should have many considerations:

o They should have good quality because they present an image for the company.
o They should be special, stylish, and elegant.
o They should have the most suitable image that is simple, understandable, and leaves a good impression.
o They should have the best colours; not too bright or too dull.
o Choose the right item to insure the success for your promotional campaign.
o They should have a good size, not very small and not very large.
o They should choose personal and most used items as gifts to assure more visibility.
o They should be affordable, according to the company’s budget.
o Choose items that are related to your products if possible. If you’re promoting leather products, don’t give people pens or mugs. A small leather coin purse or a key ring with a tough of leather will be more suitable. If you are making glass products, choose glass paperweights or coaters.

Be careful when you choose promotional gifts for your company. Always choose what you think people would favor more and remember that people like gifts and look forward to receive more from time to time.

All companies must make promotional campaigns whether they are big companies or new established. They can vary with the budget, but gifts leave strong impression for the products, and show the clients and employees how important they are.

People’s needs and favors vary, so a variety of gifts should be chosen to be used in different places to achieve daily use and more visibility. Those places can be: personal, homes, offices, restaurants, hotels, hospitals, stores, etc.

For more information and suppliers of a Promotional Gift visit Promotional-Merchandise.org.uk. Here you will find more articles and tips on Promotional Products as well as a Quick Quotes form where you can conveniently submit your request in one form and get responses from multiple suppliers so that you can find the best price and product for your marketing needs.

How to Advertise Your Products With Promotional Items

There are countless ways to advertise your brand or the line of services you offer but one of the most tested ways is to give out Promotional Items. Handing out promo merchandise has been used by companies to promote their products because it is proven that clients use these items primarily since they are free. Not only do the clients appreciate the thought behind the act, but they also like the idea that they are valued as customers.

Give Away Wearable Items

One of the most popular items to give away is clothing or wearable items. Companies like giving them away because of its capacity to endorse the products for a long time and clothing Promotional Items are highly visible. With one tee shirt, you can reach as many potential clients as you can especially if the one wearing it is exposed to populated areas or loves to roam around town. There are several fresh and cool wearable items that you can choose from. You can opt for caps, hats, sweatshirts, jackets, and hoodies among other things. If you would come up with an attractive tag line or print, you can be sure that your promo clothing will not go unnoticed.

Give Out Everyday Essentials

Your target clients may already have tons of coffee mugs at home or on their office table but surely they won’t mind receiving another coffee mug for a promo item especially for people who want variation and those who love collecting items. You can also give away pens and other common but essential items that would make your client’s day easier and more convenient. These types of Promotional Items may be ordinary and are usually taken for granted as they are always around but getting these small items from your client’s everyday life would definitely be difficult. One good thing about these items is that they are useful to your clients. They also only require a minimal amount of budget allocation compared to other items.

Give Out a Variety of Promo Items

In order to keep your clients from losing their interest on your brand through the Promotional Items you provide, you should make sure that you give them different items per season. Do not saturate your clients with the same items and avoid being predictable. If you gave out calculators last season, perhaps you can give them towels or some other items this time.

Imprinted Product China is all about making sure you are aware of the widest range of products that are going on the Web. There are so many categories for different products now, and you should be aware of all of them if you want to make the most informed decision. Promotional Items [http://www.imprintedproductchina.com/] are not just about pens and pencils anymore. The range of merchandise you can get your business name and logo on is just staggering. So check us out some time. We’ll put you in the right direction.